RAHIM, Ajao Ganiyu earned Bachelor’s Degree in Business Administration (second class upper) in 1997, holds two Masters Degrees; an MBA in Business Administration (2000), Master Degree in Marketing with distinction (2010), and Doctorate Degree in Marketing  (2015).  RAHIM, is a lecturer in the Department of Business Administration, University of Lagos, Nigeria.  He moved into academic in 2016 with over 12 year’s industrial working experience in different industries/tasks. He is a Member of several professional bodies, such as the Nigerian Institute of Management, National Institute of Marketing of Nigeria, Advertising Practitioners Council of Nigeria, and The Chartered Institute of Logistics and Transport to mention a few. The erudite scholar, who is happily married and blessed with children, is a prolific writer with several articles in local and international Journals. His areas of research interest include service quality, brand management, entrepreneurship, relationship marketing, project management, change management, consumer behaviour, and developmental studies.