Dr. Ladipo is a Marketing specialist with focus on consumer behaviour, marketing management and advertising. He has his undergraduate degree in Agricultural Economics from Ahmadu Bello University, Zaria in 1974; Masters in Marketing from University of Newcastle Upon Tyne, England in 1979, and a PhD in Marketing from the University of Strathclyde, Glasgow, Scotland, United Kingdom in 1983. His research interest covers consumer behaviour, advertising and customer relationship management, and has mentored a number of Postgraduate students who have up to date subsequently obtained PhD in Marketing. And has to his credit over 40 publications both locally and internationally. Postdoctoral experience spanning well over 25 years cut across, commerce, banking and education.